The Legends Cars’ new Elite Cup series, part of the British Touring Car Championship (BTCC), has partnered with JLM Lubricants for TV sponsorship and fuel additives. With 18 races at Brands Hatch, Croft, and Knockhill, the series will be broadcast live on ITV4. Top drivers, including champion Miles Rudman and John Mickel, will compete, enhanced by JLM’s products to reduce emissions and improve performance.
Legends Cars’ new Elite Cup series, which forms part of three high-profile British Touring Car Championship events this year, has received a welcome boost with the confirmation JLM Lubricants will sponsor the category’s television coverage and become the exclusive race fuel cleansing additive supplier.
As part of the BTCC support package for the Brands Hatch Indy Circuit, Croft and Knockhill race weekends, taking place between May and August, the newly branded Legends Cars Elite Cup with JLM will benefit from incredible, enviable live exposure on ITV4 and the www.itv.com/btcc website.
Set to be contested across 18 races in front of some of the UK’s biggest motorsport crowds, the Elite Cup already has a fantastic entry of well over 20 drivers registered – with more to come. Included in the entry so far are reigning Legends Cars Champion Miles Rudman (Sutton Coldfield), Vice-Champion Will Gibson (Camberley) and five-time former champion John Mickel (Horsham).
JLM Lubricants, established in The Netherlands in 2010, designs, develops and manufactures a vast range of premium products including fuel additives and technical lubricants which are utilised across the world by professional motor mechanics and widely too within the motorsport arena.
Prominent in over 45 countries globally, JLM is a specialist in top flight petrol, diesel and LPG additives and now brings its expertise to the fuel utilised in the Legends Cars Elite Cup, which is provided by long-time supplier Carless.
The agreements have been brokered by long-standing Legends competitor Mike Schlup (Cuckfield), the UK distributor for JLM Lubricants through his Kalimex Ltd business. Schlup and his son Oli, one of the star rookies from last season’s Legends Cars Championship, will both be on the Elite Cup grid and battling hard in front of tens of thousands of fans trackside and hundreds of thousands more on TV.
Phil Cooper – Legends Cars Elite Cup with JLM Owner:
“It’s fantastic news to have the support of JLM Lubricants as our television sponsor for the Legends Cars Elite Cup with JLM and also as our new race fuel additive supplier. It’s going to be an incredible year for Legends Cars racing in the UK, to appear at three BTCC events with our new Elite Cup and have the benefit of first-class live television on ITV4 really is something very special indeed.
“I’m extremely grateful to Mike Schlup for his hard work in putting together this deal with JLM, Mike has been an integral part of the Legends family for many years and, along with his very talented son Oli, will be part of not only the Elite Cup, but also the Legends Cars Championship with MRF Tyres. We can’t wait to get the racing underway!”
Mike Schlup – Managing Director, Kalimex Ltd:
“I’m a massive fan of the Legends Cars so supporting these racers will enable us to really go all out and amplify the profile of the JLM brand in the UK. It’s a partnership that complements our brand values too, given JLM products are all about pushing the limits of performance and delivering the best results.
“We know that our customer base of technicians and motorists will be happy to see the JLM brand in action, supporting British motorsport. I’m also proud to announce that JLM additives will be used as part of the official Legends Cars race fuel blend to help reduce harmful emissions and protect the race engines.
“We’re really taking the JLM brand into the heart of the audience by raising awareness of the brand and what it stands for. Motorists and mechanics alike can give their vehicles a race ready treat with a comprehensive range of JLM additives including Emissions Reduction Treatments and GDI cleaners, plus world class leading diesel and DPF cleaning products. JLM’s range of trade trusted products help to reduce emissions and improve performance which can only be a good thing.”
2023 Legends Cars Elite Cup with JLM (supporting the BTCC):
Rds1&2 – Brands Hatch Indy, Kent – 6/7 May 2023
Rds3&4 – Croft, North Yorkshire – 29/30 July 2023
Rds5&6 – Knockhill, Fife, Scotland – 12/13 August 2023
